How to make your business flourish past seasonal highs
Every year, events like the holidays, Black Friday, and Cyber Monday lead businesses to an immense increase in demand and awareness. However, once these peaks pass, it might seem hard to find a way to keep up the growth and capitalize on the attention. So how can you make the most out of special days, all while planning for long-term success and sustainability? Companies like Rakuten, Japan’s largest e-commerce company, have developed a balance between maximizing the impact of global events –like securing a Super Bowl ad–, and crafting strategies to make sure awareness persists and sales grow all year long.
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