There are multiple possible approaches to making a name for yourself in any industry, especially when it comes to internet popularity.

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You could try your luck with the viral route or put your focus on long-term legacy-building with personal branding.

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This path involves becoming recognizable for your personality, values, and unique identity, rather than just chasing trends.

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So, how can you get started on this journey?

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In this week’s episode of Break The Internet, Mark Schaefer, marketing expert and author, breaks down the four key steps to create a personal brand.

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STEP 1: Define what you want to be known for

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This requires deep introspection and a clear understanding of your unique strengths, passions, and the value you can offer. You don’t have to just be good at something. You need to identify your niche, what distinguishes you from others.

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Ask yourself: "What makes me unique?" and "How do I want people to perceive me?" The goal is to finish the sentence, "Only I can..." This will help you focus your efforts and communicate your value proposition. Everyone needs to understand.

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STEP 2: Choose the right platform to tell your story

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Not all platforms are created equal. Each one offers you different ways to engage with your audience. You must choose a channel that aligns with your strengths and where your target audience is. What’s the point of addressing an uninterested crowd?

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Identify gaps in the market where no one is offering what you can. Fill that gap and carve out a distinct niche. And find a medium where you can shine. 

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An extrovert who can speak for hours can do great on YouTube. A quick, spontaneous comedian might be best suited for TikTok. A charismatic leader can make an excellent podcast host. It’s not all the same.

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STEP 3: Create consistent and quality content

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To be known and respected in your field, you need to produce high-quality content. Not just sharing your knowledge but doing it in a way that resonates with your audience and encourages them to engage.

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Consistency is key. Stick to a schedule and maintain the quality of your content. And choose a content form you enjoy. Building a personal brand is a long-term commitment, so being passionate will help you face challenges and stay motivated.

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STEP 4: Build an actionable audience

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Cultivate an audience that is invested in your journey. Not just followers or subscribers. People who actively engage with your content, share it, and are willing to support you in different ways.

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Build an email list for subscribers who opt to hear from you regularly. They are more likely to engage with your content and offerings. These are the people who will attend your webinars, buy your products, and become your brand advocates.

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Offer exclusive content or incentives. Pay attention to people who consistently engage with your content. Know them by name, nurture these relationships, and treat them as your most valuable assets. These advocates help you expand your reach and influence.

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Let’s recap

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Creating a personal brand will take time, patience, and resilience.

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It’s a long process that’s going to feel pointless at times, and you will feel lost every now and then. But having a sturdy foundation is the best course of action to structure your development.

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Define what separates you from the rest. The more passionate you are about it, the better.

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Choose the right channel to tell your story. Pick the platforms that best display your strengths and where your audience is.

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Consistently create high-quality content. What you say and how you say it have to be your top priority. 

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Build an actionable audience. Engage with your followers so that they become advocates for your brand.

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Through these four steps, you can establish a personal brand that is recognizable, deeply respected, and influential.

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Be the next icon.

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‍Ever thought about creating your own thought leadership content? At TOP Thought Leader, we amplify new and established voices so they can become pioneers of their generation. Get in touch with us and embark on your journey!