Artificial intelligence is no longer a futuristic concept. It is a vital tool transforming virtually all industries. 

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As AI adoption has become quite ubiquitous, so has the debate on whether to join the movement or not.

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On this week’s episode of TOP CMO, Shannon Duffy, CMO of Asana, gives her two cents on why marketers should embrace AI and how it can revolutionize their work.

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Keep scrolling if you’re looking to be persuaded.

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The potential

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Shannon strongly believes that AI has the potential to transform marketing in unprecedented ways. 

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To her, AI is not just a buzzword but a practical tool that can significantly enhance creativity, productivity, and empowerment. She believes marketers who leverage AI will be able to unlock new potential and lead the industry in the coming years.

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Shannon sees AI as an enabler rather than a threat. 

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Many might be nervous or scared about integrating AI into their workflows, fearing it might replace their roles. But she asserts that AI can unlock creativity, allowing you to focus on more strategic and innovative tasks rather than getting bogged down by mundane activities.

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Practical applications

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At Asana, Shannon created a bot that writes like her, integrating her tone of voice and even incorporating her love for Britney Spears quotes. This personal touch saves her time and maintains her unique brand voice across communications.

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She also uses AI to summarize information, particularly useful when she returns from time off. Instead of spending hours catching up on missed updates, she relies on AI to provide concise summaries to get back on track quickly.

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AI helps her automate workflows, too. It updates web team schedules after a contract is signed, reducing administrative burden.

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Letting AI handle repetitive tasks efficiently frees you up to focus on more creative and strategic initiatives.

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The future

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What Shannon Duffy, CMO of Asana, is most excited about is what’s yet to come.

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She strongly believes that marketers who embrace AI will be the future of the industry. When markets and industries get highly competitive and saturated, the only way to stand out is by doing something different and pioneering change.

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Shannon advises marketers to start experimenting with AI tools, even if it feels daunting at first. She encourages everyone to view AI as a partner, an aid not here to replace but to help.

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The more you experiment, the likelier you are to innovate, stand out, and drive success for your brand.

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Curiosity and authenticity

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Is embracing AI the secret to succeeding in your industry?

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Well, not on its own.

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Beyond artificial intelligence, Shannon believes being curious allows marketers to stay ahead of trends and continuously learn. Even if you are an avid user of AI, without curiosity you won’t take it to new places.

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Authenticity helps build genuine connections with audiences, fostering trust and loyalty. As the AI scare grows just as fast as its adoption, many users want to feel the presence of a human being behind the machine. So, staying authentic helps ease the fear.

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So, don’t get too stuck on the tech on its own. Remember to hone your human skills too.

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Convinced yet?

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If the answer is no, that’s okay. AI isn’t for everyone, and Shannon Duffy’s opinion is just one among many.

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Her insights into the power of AI are an example of how marketers can embrace this technology. Her applications demonstrate AI's ability to enhance creativity, productivity, and efficiency.

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By integrating AI into your workflows and staying curious and authentic, you may find a path to new levels of success. And maybe one day you’ll lead your industry into the future.

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‍Ever thought about creating your own thought leadership content? At TOP Thought Leader, we amplify new and established voices so they can become pioneers of their generation. Get in touch with us and embark on your journey!