Capturing and maintaining an audience’s attention is more challenging than ever.

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There is so much going on on social media and the internet that it feels easy for your content to get lost.

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Before, crafting a solid, quality long-form piece like a show episode or a podcast could be enough to make waves.

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Today, you need stackable content to keep your original piece relevant and on people’s minds until you publish again.

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By repurposing your long-form pieces into bite-sized gems, you can maximize engagement and reach a broader audience. 

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Here are eight steps to do it effectively.

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1. Identify key points 

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Start by dissecting your long-form content to extract the most important or catchy points.

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Funny moments. Controversial takes. Hilarious interactions. Fights. Interesting insights. Clickbait quotes. Actionable tips.

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Understanding the essence of your piece and knowing which parts make it compelling is crucial for crafting micro-content.

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2. Craft snappy headlines

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Headlines and soundbites are arguably the most essential bits. 

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They’re the first thing users see and, often, the sole reason they decide to click or not.

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Aim for clarity, punchiness, and conciseness while maintaining the intrigue to entice your audience to learn more. 

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Experiment with different headline formats, such as questions, lists, or provocative statements, to see what resonates best with your audience.

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3. Leverage visuals 

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Visual content is incredibly powerful in capturing attention and conveying information quickly.

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Turn the key points from your long-form content into visually appealing pieces.

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Memes. Infographics. Clips and reels. Slides. Charts. 

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Visuals not only make your micro-content more engaging but also increase its shareability across different platforms like Instagram or Snapchat, which are visual-only.

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These pieces could be highlights, summaries, or behind-the-scenes glimpses.

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Platforms like TikTok, Instagram Reels, and YouTube Shorts thrive on snackable video content. And they’re where the heat is at right now.

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4. Utilize quote cards

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Pull impactful quotes from your long-form content and turn them into visually appealing quote cards.

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Pairing compelling quotes with eye-catching designs can make your micro-content highly shareable.

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It’s not rare to see some kind of quote floating around Instagram, Twitter, or LinkedIn.

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Encourage your audience to reshare these quote cards to amplify your reach organically.

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5. Repurpose and optimize for different channels

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Don't limit your micro-content to just one platform. 

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Repurpose and distribute it across multiple channels to maximize its impact.

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Snippets on social media. Email newsletters. Website features.

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But, also, don’t forget to tailor your stackable content to suit each platform you're utilizing.

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What works on Instagram may not necessarily perform well on LinkedIn or Pinterest. Audiences’ humor and taste are usually very different on Twitter and TikTok.

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So, customize the format, tone, and style of your micro-content. Don’t just reuse without consideration.

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Align with the preferences and behaviors of your target audience on each platform.

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6. Encourage interaction

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Foster engagement by posing questions, polls, and challenges based on either your longer or shorter content.

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You can ask people for their opinions, ask them to share their experiences, or invite them to check out some of your other material.

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This creates a sense of community around your brand. 

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Don’t forget to respond to comments and messages to deepen the connection with your audience!

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7. Monitor performance and iterate

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Track the performance of your stackable content closely to identify what resonates best with your audience.

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Pay attention to metrics such as engagement rate, shares, and comments to measure effectiveness.

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And if something isn’t working as you expected, go back and reflect on why.

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Use this data to refine your approach and experiment with new formats or topics to continuously optimize your micro-content strategy.

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8. Maintain consistency

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Consistency is key to building a strong presence with micro-content.

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Develop a content calendar and schedule regular releases.

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And make sure all your content is aligned toward the same goal. People like it when they know what to expect from you.

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This will keep your audience engaged and coming back for more.

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Remember: there’s new content everywhere. You need to stay top of mind.

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Find the routine that works for you and stick with it.

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The perfect strategy

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Transforming long-form pieces into stackable content offers a way to continuously engage and connect with your audience. 

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With careful planning, creativity, and consistency, micro-content has the power to amplify your brand's message and make a lasting impression on your audience.

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And if it feels overwhelming, don’t worry.

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At TOP Thought Leader, we make it easy.

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We’re a team of specialists at your service to create podcasts, audiovisual content, articles, social media posts, and more.

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All of that stackable content? We make it.

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Contact us and take the first step to make yourself heard. One piece of content at a time.