Justin Flom, a magician turned viral content creator, has made a niche for himself. 

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The coolest part? He’s made a living out of it.

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With over 30 million subscribers and nearly 100 billion views across platforms, it feels like he cracked the code to sustainable Internet fame.

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So, how exactly does he make money with his content?

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Here’s a detailed look at his monetization strategies and how you can apply them to your own content.

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Making money with your digital content

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Platform-specific revenue

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During the pandemic, Justin Flom observed and studied Facebook's monetization features to boost his earnings. By posting videos consistently and leveraging the platform's ad revenue system to the max, he was able to turn views into money.

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Tip: Identify platforms that offer monetization through ad revenue. Study each platform’s audience and understand its algorithm. Then, tailor your content to maximize views and revenue.

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Leveraging viral trends

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During the pandemic, Justin noticed that people were engaging with content they could participate in at home. This led him to create and post viral challenges and activities. Those videos skyrocketed his viewership and revenue.

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Tip: Stay alert to viral trends. Create content that encourages audience participation. This can increase engagement and views, which leads to higher ad revenue and potential sponsorship deals.

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Collaboration and strategic partnerships

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Justin Flom collaborated with Rick Lax during the pandemic. Their joint efforts helped them grow their audiences and, in return, revenues because they leveraged each other’s strengths, existing platforms, and ideas.

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Atomic Entertainment

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Tip: Collaborate with other creators to expand your reach and share audiences. Joint projects can increase engagement and attract new viewers. More people tuned in, higher interactions, more monetization opportunities.

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Content frequency

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Justin’s decision to post daily videos during lockdown boosted his earnings. The consistency and frequency of his posts kept viewers engaged and attracted new followers. This proved to the algorithm and sponsors that there was demand for him.

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Tip: Increase the frequency of your content posts to keep your audience engaged. Regular uploads facilitate viewer retention and growth, step one to boosting your ad revenue.

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Experimenting with different content types

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Justin Flom experimented with different types of content. From magic tricks to DIY projects and art. This kept his content fresh and engaging, attracting more viewers and increasing ad revenue.

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Tip: Diversify your content to appeal to a broader audience. Try different formats and topics to see what works best for your viewers. While some ideas may flop, others can unexpectedly lead to higher engagement and revenue.

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Capitalizing on unique ideas

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Justin found creative approaches to keep his content interesting and shareable. He turned his house into a fun space with secret passageways and unique art projects, for one. Unique, innovative content can attract more views and increase ad revenue.

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Tip: Invest in unique and creative ideas that set you apart. You can attract a wider audience and increase your potential for monetization thanks to higher ad views and engagement.

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Diversifying revenue streams

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Leveraging your social media presence doesn’t just revolve around ad revenue.

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Having an audience is a powerful tool. It’s a group of people interested in what you have to offer to the world. So why not find more ways to make money with that attention?

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Merchandising and products

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Justin has plans to create products like stencils for his art projects or fun items to customize their homes. This strategy allows him to build a more secure source of income while letting his audience engage with his content hands-on.

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Tip: Develop merchandise or products related to your content. This can create a direct revenue stream and increase engagement. Your audience can interact with your brand in a new way that brings new value to the experience.

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Developing experiences

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Justin Flom has had multiple live shows and experiences where the public gets to see him in action outside of social media. He also plans on letting people into his fun-home. These strategies generate direct income from ticket sales and increase the connection with his audience.

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Tip: Consider ways to offer unique experiences related to your content. In-person events. Interactive online experiences. Special access to behind-the-scenes content. The more creative you get, the less you’ll need to rely solely on ad revenue.

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Find your magic formula

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Justin Flom has succeeded in monetizing his digital content.

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Through strategically using platforms, diversifying his content, and consistent effort, he’s made an income based on his social media presence.

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If you’re looking to go down the same path as him, try out these tips and find what works best for you and your content. 

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And remember, remaining flexible, persistent, and adaptable should be the core of any digital strategy.

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For more from the king himself, check out this week’s episode of Break The Internet with Justin Flom, out now!

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Ever thought about creating your own thought leadership content? At TOP Thought Leader, we amplify new and established voices so they can become pioneers of their generation. Get in touch with us and embark on your journey!