Welcome to Leader’s Digest, the weekly newsletter by TOP Thought Leader. If you’re a first-timer, here’s our webpage to get to know us better. 

Read below for this week’s updates, regarding the latest podcast episodes, recent website articles, and upcoming projects!

This week’s TOP CMO

Jill Cress, CMO of H&R Block

On this week’s episode of TOP CMO, Ben Kaplan interviews Jill Cress on adapting a legacy brand to the times and conveying its less-known online presence to an audience that long has known it as a retail provider. A story of knowing one’s place, and understanding when to take a challenger position against popular digital competitors. Part of their campaign focuses on the ease of switching to H&R Block!

Jill opens up about the never-ending struggle to capture audiences’ attention. On the one hand, she shares her experience trying to appeal to younger generations by being there for them during complex changes and increasing H&R Block’s online presence. On the other hand, she acknowledges how hard it can be to get people to think about taxes (due to its dry nature), to which the company responds with emphasis on refunds, fun incentives, a variety of products, and companionship through trying times.

Don’t miss out on her story! Catch this week’s episode and read our articles on her success story and her five top tips!

Psst!

Do you have any suggestions for a great guest for the TOP CEO or TOP CMO podcasts? That one come-up story the world just can’t miss out on? Let us know!

Nominate your favorite Thought Leaders by sending your recommendations to podcasts@topthoughtleader.com!

Also this week:

The Accounting Revolution

Our second podcast episode with FreshBooks just came out! Host Twyla Verhelst, along with guest Kenji Kuromoto, discuss the future of accounting after the launch of Collaborative Accounting.

Together, FreshBooks and TOP Thought Leader worked to create a platform to promote the release of Collaborative Accounting and accelerate a Thought Leader, Twyla herself, within the company. We provided them with the recording space, the finished episode, the full video, social media graphics, four articles, a carousel, audiograms, and transcripts. Everything to give FreshBooks the full, holistic experience.

Coming soon:

The One With The Sitcom

We are working on an exciting new episode of Unboredify! Make sure to catch The Paint Drying Project, a sitcom-like episode on the thrilling topic of paint drying, coming soon!

Next week’s TOP CMO

Also coming next Friday, Mimecast CMO Norman Guadagno talks to Ben Kaplan for TOP CMO about focusing on what’s important, pushing your marketing team to be better, and creating a culture of trust. Follow the show so you don’t miss a single episode!

The TOP Thought Leader experience

Here at TOP Thought Leader, our priority is elevating voices with something to say. We make it easy for brands, organizations, and individuals to become pioneers via podcasts, video content, article content, and social media posts. We offer our services to amplify your influence.

Looking to promote a Thought Leader within your company and stand out amongst the crowd? TOP Thought Leader is just what you’re looking for. Contact us and embark on a journey to make your voice heard, one podcast episode at a time.

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