Welcome to Leader’s Digest, the weekly newsletter by TOP Thought Leader. If you’re a first-timer, here’s our webpage to get to know us better. 

Read below for this week’s updates regarding the latest podcast episodes, recent website articles, and upcoming projects!

Quote of the week

“Fundamentally, the best storytellers of your value are your customers. The greatest earned media is your customers.”

Katherine Post Calvert, CMO of PagerDuty

On this week’s TOP CMO

Alyson Griffin of State Farm

On this week’s episode of TOP CMO, Ben Kaplan interviews Alyson Griffin on the importance of adapting to the changing landscape. The shift from traditional advertising to digital platforms. The transformation of Jake from State Farm. The significance of being authentic for younger generations. Upcoming experiments, including a focus on gaming and exploring the potential applications of AI. Calculated risk-taking.

Alyson delves into the ways businesses can incorporate figures into their marketing. Made-up characters help embody and personify the brand’s values and are flexible to multiple messages. Public figures bring their own audience’s attention and emotional connections to the company. She highlights the importance of using each figure endemically, instead of indiscriminately, to maximize their appeal to a certain audience,

Don’t miss out on her story! Catch this week’s episode, our article on the power of figures in marketing, and our article on how to create compelling mascots, out now!

Psst!

Do you have any suggestions for a great guest for the TOP CEO or TOP CMO podcasts? That one come-up story the world just can’t miss out on? Let us know!

Nominate your favorite Thought Leaders by sending your recommendations to podcasts@topthoughtleader.com!

Also this week

Building Movements with Lily Ho

On this week’s episode of We Are San Francisco, advocate Lily Ho discusses the movement she tractioned to recall three members of the Board of Education of San Francisco.

Host Ben Kaplan and Lily reflect on the changing dynamics of the city, emphasizing the importance of education and public safety to the Asian American community. They address the challenges faced by San Francisco, such as civic disorder and the need for a more engaged and inclusive local political environment.

Lily goes into the collective will and coordinated action required for successful grassroots movements to address challenges facing communities. The strength that can be found in unity despite diversity or opposition. The essential role individual superpowers can play in powering initiatives.

She expresses optimism about people waking up to the issues, getting involved in local politics, and working towards a safer, happier, and more comfortable city.

Listen to all her insights on this week’s episode!

The most wonderful time of the year!

The holidays are the best time of the year, right? Family gatherings. Good food. Decorations. Christmas trees. Light shows. Parades. Music. Mariah Carey. All indisputably excellent things to wrap the year up.

Wait… we think we’re missing something… Something else to wrap the year… What could it be? Oh, right!

Gift wrapping. (Thunder cracks)

Ah, how dreary the chore can be. However, no one has it worse than Roger, the protagonist of this week’s Unboredify! episode. A simple winter night of popcorn, movies, and boring gift wrapping turns into a living nightmare as unusual occurrences plague the experience, with the worst possible consequences.

Delve into the improbable and unexplainable in this week's episode!

Our podcast recommendation of the week

Careers Over Beers

Hosted by Jesse Kraus

If you're on the lookout for a podcast that combines insightful career perspectives with a touch of humor and a relaxed vibe, look no further than Careers Over Beers. This interview-style podcast delves into the diverse worlds of various occupations.

Over a refreshing drink, Jesse engages in lighthearted conversations with professionals from entirely different fields, unraveling their daily experiences, horror stories, and insider secrets. The podcast aims to provide a genuine, unfiltered look at careers, moving beyond typical reviews and job descriptions.

This cool concept allows listeners to enjoy the inside scoop on different jobs in a laid-back environment. Each week’s new installment of almost two hours is ideal for long commutes or seemingly unending work shifts. And, who knows? Perhaps your career is featured.

With each episode being both entertaining and informative, Careers Over Beers might just be the perfect blend of laughter, relatability, and career insights you've been looking for.

Leading you to be a TOP Thought Leader

Every emerging leader needs their mentor, someone to guide them through the wilderness of making themselves heard.

At TOP Thought Leader, you don’t just get one guide, but a whole team of them. Experts and specialists in content management, outreach, social media, audio, video, and writing, ready to assist you in your journey.

From the conception of your very own podcast to amplifying your reach and making you a household name, the TTL team has your back!

If you would like to embark on your thought leadership journey, contact us and take the first step to make yourself heard. One piece of content at a time.