Welcome to Leader’s Digest, the weekly newsletter by TOP Thought Leader. If you’re a first-timer, here’s our webpage to get to know us better. 

Read below for this week’s updates regarding the latest podcast episodes, recent website articles, and upcoming projects!

Quote of the week

“The hardest part of our jobs is not the discipline of marketing, it’s the interaction with other people. And if we get that right, success will follow.”

Norman Guadagno, CMO of Mimecast

This week’s TOP CMO

Betsey Chung, CMO of TD Bank

On this week’s episode of TOP CMO, Ben Kaplan interviews Betsey Chung on the importance of human-centric approaches in the banking industry. Balancing finance and marketing. Navigating uncertainty. Cultural differences between North America and the UK. Shifts in consumer behavior. Competing with neobanks. Culture over strategy.

Betsey shares the five key metrics that TD Bank uses to keep a balanced scoreboard. An approach that considers short-, medium-, and long-term strategies and priorities. A  stable mix of customer growth, marketing-driven sales, brand consideration, customer experience, and employee experience. These are the secrets to the equilibrium through which she has found success.

Don’t miss out on her story! Catch this week’s episode, our article on those five indicators for success, and our article on the three pillars to compete with digital-only players, out now!

Psst!

Do you have any suggestions for a great guest for the TOP CEO or TOP CMO podcasts? That one come-up story the world just can’t miss out on? Let us know!

Nominate your favorite Thought Leaders by sending your recommendations to podcasts@topthoughtleader.com!

Also this week

Staffing Police with Matt Dorsey

On this week’s episode of We Are San Francisco, Supervisor Matt Dorsey addresses the police staffing crisis in San Francisco, discussing the need for a charter amendment to mandate minimum police staffing levels, and expressing frustration with the slow progress and lack of trust in City Hall. 

Host Ben Kaplan and Matt talk government inefficiencies, the impact of police brutality on recruitment, the economic consequences of San Francisco's negative perception, the efficiency of the police department, and drug addiction's role in public safety.

Matt calls for a proportional response to the crisis, suggesting streamlining administrative burdens, recruiting more staff, and hiring video analysts to improve crime prosecution.

Listen to all his insights, plus his proposal for a 5-year plan, on this week’s episode!

Throwback time!

In March, Ben Kaplan interviewed M&T Bank CEO, Francesco Lagutaine, on his approach to community-based marketing and the challenges faced by community banks as they try to scale. He emphasized the importance of hyper-localized marketing, sharing stories rooted in specific communities, and becoming an active part of community rituals.

https://www.linkedin.com/feed/update/urn:li:activity:7141150612175462401

Francesco highlighted the brand's role as a set of values, allowing for consistent decision-making across the organization, and the balance between autonomy and alignment with core principles. He touched on the power of multicultural marketing, emphasizing cultural fluency and authentic representation.

Make sure to listen to his episode if you haven’t yet and read our new article on remaining community-based when scaling your business!

Our podcast recommendation of the week

Today In History with The Retrospectors

Hosted by Olly Mann, Rebecca Messina, and Arion McNicoll

If you're a history enthusiast looking for a delightful daily dose of the past, "Today in History with the Retrospectors" is a must-listen. With daily ten-minute episodes, the show offers a unique and entertaining take on historical events that took place on the date of airing. 

Blending education and entertainment, the three presenters bounce off each other effortlessly, with a perfect blend of humor and interesting facts that makes it a fun and easy listen. The short format is ideal for a quick coffee break or morning routine, providing funny and intriguing snippets from various moments in history. 

The podcast's entertaining narrative and engaging hosts make it a recommended choice for those who enjoy comedy, weird facts, and a lighthearted exploration of historical events.

Our mission at TOP Thought Leader

The members of TOP Thought Leader have one priority: boosting you to become the thought leader the world didn’t know it needed.

With content spanning from video and audio to blogging and social media, our team of specialists will ensure you are well-equipped to make a name for yourself.

You’ll be able to record your own podcast, get top-of-the-line counseling, and amplify your voice like never before!

If you would like to embark on your thought leadership journey, contact us and take the first step to make yourself heard. One piece of content at a time.