Welcome to Leader’s Digest, the weekly newsletter by TOP Thought Leader. If you’re a first-timer, here’s our webpage to get to know us better. 

Read below for this week’s updates regarding the latest podcast episodes, recent website articles, and upcoming projects!

Quote of the week

“Results get trust, but so does just transparency. Honesty and transparency build credibility within the team.”

Kristi Melani, CMO of Telesign

This week’s TOP CMO

Ashish Kuthiala, CMO of Traceable

On this week’s episode of TOP CMO, Ben Kaplan interviews Ashish Kuthiala on his perspective on strategic marketing agility. Conducting measurable experiments. Escaping marketing gravity. The importance of testing strategies with clear metrics. The need to transform scarcity into an opportunity for innovation. A focus on earned and owned media before delving into paid efforts. Crafting sticky marketing ideas.

Ashish emphasizes how crucial the CEO-CMO relationship is for successful businesses. Grasping what each party is more likely to focus on and aiming to satisfy the other’s needs. Understanding the role marketing plays within the bigger picture. Balancing short- and long-term strategies. Overcoming rough challenges through communication. All key for both sides to get what they need and live harmoniously.

Don’t miss out on his story! Catch this week’s episode, our article on establishing effective CEO-CMO relationships, and our article on measurable experiments, out now!

Psst!

Do you have any suggestions for a great guest for the TOP CEO or TOP CMO podcasts? That one come-up story the world just can’t miss out on? Let us know!

Nominate your favorite Thought Leaders by sending your recommendations to podcasts@topthoughtleader.com!

Happy holidays!

From TOP Thought Leader, we want to wish you all the best during these joyful holiday times, and wish you an early happy new year!

We would like to thank you for all your support year-round. None of our work would be possible without each and every one of you!

Let’s dive into 2024 even stronger. The best is yet to come! 

Make sure to stick around to build the path with us.

Our podcast recommendation of the week

Bore You to Sleep

Hosted by Teddy Sands

We know not everyone is looking for insightful, super interesting podcasts. Sometimes all you need is something to take your mind off of things, or even, perhaps, put you to sleep.

Bore You To Sleep is ideal for anyone seeking a peaceful and effective remedy for insomnia or difficulty sleeping. 

Teddy's intentionally dull bedtime stories, delivered in slow and easy-to-understand English, are accompanied by sleep hypnosis and meditation techniques, creating a unique and soothing experience.

The positive impact of the podcast is evident in testimonials from listeners who have struggled with chronic insomnia or physical pain, expressing gratitude for the podcast's effectiveness in helping them relax and find restful sleep. 

Perhaps you’re just seeking dull stories. Who are we to judge? But whether you're that kind of person or simply a sleep-deprived individual searching for a reliable solution, "Bore You to Sleep" offers a perfect balance between interesting content and sleep-inducing monotony.

A new year for TOP Thought Leader

2023 has been a whirlwind at TTL. We have amplified the voices of many leaders and given them a platform to get their ideas out into the world.

Through our experts and specialists, we have created dozens of podcast episodes and content pieces for all formats.

Episodes. Full videos. Trailers. Audiograms. Articles. Copy. Social media posts. Graphics. Everything to prepare our TOP Thought Leaders to become the voice of a generation.

And 2024 doesn’t show any signs of slowing down.

If you would like to embark on your thought leadership journey, contact us and take the first step to make yourself heard. One piece of content at a time.