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Welcome to Leader’s Digest, the weekly newsletter by TOP Thought Leader. If you’re a first-timer, here’s our webpage to get to know us better.
Read below for this week’s updates regarding the latest podcast episodes, recent website articles, and upcoming projects!
Quote of the week
“Be able to say no, and understand that at some point you are going to probably make people upset by saying no to certain things. But be able to hold your ground.”
Esther Flammer, CMO of Wrike
This week’s TOP CMO
Alice Milligan, CMO of Morgan Stanley
On this week’s episode of TOP CMO, Ben Kaplan interviews Alice Milligan on the challenges when repositioning brands, driving marketing initiatives, and overall navigating the marketing industry. The importance of CEO support for marketing initiatives. Understanding and adapting to cultural nuances. The role of research in creative campaigns. Time management. Leaving a positive legacy in each role.
Alice explains the importance behind Morgan Stanley’s tagline, “Old-school grit, new world ideas.” Research findings revealed customers don’t just want transactional relationships, but seek companies that have both the experience to back them up and the creativity to always improve. People look for partners who can help them achieve their vision. And balancing traditional values with innovation can create that sense of companionship.
Don’t miss out on her story! Catch this week’s episode, and our article on balancing tradition and innovation, out now!
Psst!
Do you have any suggestions for a great guest for the TOP CEO or TOP CMO podcasts? That one come-up story the world just can’t miss out on? Let us know!
Nominate your favorite Thought Leaders by sending your recommendations to podcasts@topthoughtleader.com!
Also this week
Empowering Local Business with Rodney Fong
On this week’s episode of We Are San Francisco, the conversation between host Ben Kaplan and the head of the Chamber of Commerce, Rodney Fong, focuses on the challenges and opportunities facing San Francisco.
The challenging yet promising context of economic recovery. Government-business relations. Community engagement.
Ben and Rodney discuss the role of government in addressing urban issues, the need for a shared vision, the importance of community connections, and the impact of the current crisis on the city's dynamics.
Rodney emphasizes the importance of finding a common vision for the city and of public advocacy for small businesses that can push the city forward. He encourages collaboration between the public and private sectors to address issues like housing affordability and quality of life. This last bit includes reimagining public spaces, planning for the future, and fostering a sense of community.
Listen to all his insights on this week’s episode!
Our podcast recommendation of the week
Beef and Dairy Network
Hosted by Benjamin Partridge
This one might take a little. But trust us, it’s worth it.
Beef and Dairy Network is a comedic gem set in a slightly different universe where only four meats exist and mint sauce is addictive. It creates comedic tension in the face of wild absurdity by offering a hilarious and satirical take on the world of agriculture, particularly focusing on the beef and dairy industries.
Through fictional interviews, absurd characters, and clever storytelling, this beautifully deadpan satire rewards persistent listeners with a drawn-out faux farming industry exposé. It seamlessly blends surrealism and authenticity, delivering strange and hilarious narratives that feel like authentic news segments.
The result is a podcast that is both bizarre and absolutely hilarious, appealing to those with a surreal sense of humor and a tolerance for discussions about cow excrement. Beef and Dairy Network leaves listeners saluting the show for its crimes against conventional humor.
Don't miss out on this uniquely entertaining experience that transcends the boundaries of typical podcasting.
Start the year right with TOP Thought Leader
Ever thought about being a podcast host? Have you been playing with the idea but haven’t gotten around to it? Don’t even know where to start?
This is your sign.
At TOP Thought Leader, we create podcasts for whatever you’re looking for. Personal goals. Amplifying public figures. Brand awareness. Becoming the voice of a generation.
Through our team of experts and specialists, we provide you with full episodes in video and audio formats, trailers, articles, and social media posts. We like the challenge and we make it easy for you.
So, if you would like to embark on your thought leadership journey, contact us and take the first step to make yourself heard. One piece of content at a time.