Welcome to Leader’s Digest, the weekly newsletter by TOP Thought Leader. If you’re a first-timer, here’s our webpage to get to know us better. 

Read below for this week’s updates regarding the latest podcast episodes, recent website articles, and upcoming projects!

Quote of the week

“If I could have a word with myself, it’d be, ‘Just be kind to yourself.’ Always, always look after yourself.”

Joanne Gilhooley, CMO of Adarma Security

This week’s TOP CMO

Elina Vilk, CMO of Hootsuite

On this week’s episode of TOP CMO, Ben Kaplan interviews Elina Vilk on the power of social media and understanding consumers. She views social media as a laboratory for testing and gaining customer insights. This, in turn, helps build trust, a crucial factor to retain audiences and drive revenue.

Her unique and interesting approach comes from her perspective of the four Cs of Marketing as elements. Customers –what they need and how they interact with the company– are foundational, much like the Earth. Culture –the environment in which everything happens– is Air. Company —its goals, its mission, its products, and services, all adaptable to market conditions– is Water. Identifying Competitors –who they are, what they are doing, and how to differentiate from them– is as vital as Fire for survival.

Don’t miss out on her elemental approach! Catch this week’s episode, out now!

Psst!

Do you have any suggestions for a great guest for the TOP CEO or TOP CMO podcasts? That one come-up story the world just can’t miss out on? Let us know!

Nominate your favorite Thought Leaders by sending your recommendations to podcasts@topthoughtleader.com!

eXponential Thought Leaders

Last Friday, Xponential Fitness’ Dan Ali recorded his first podcast episode alongside Vizer’s Sam Pantazopoulos and Dylan Barbour on everything business. From networking and pitching to the importance of experiences and community, and finding what you love to do.

At TOP Thought Leader, this week has been devoted to building a content package that sets them up for success and lots of media presence. Multi-format and multi-purpose audiovisual content, articles, transcripts, carousels, and graphics crafted by a team of experts and specialists.

If you would like to embark on your thought leadership journey, you’ve come to the right place! We make it easy for brands, organizations, and individuals to become pioneers. Contact us and take the first step to making yourself heard, one piece of content at a time.