Welcome to Leader’s Digest, the weekly newsletter by TOP Thought Leader. If you’re a first-timer, here’s our webpage to get to know us better. 

Read below for this week’s updates regarding the latest podcast episodes, recent website articles, and upcoming projects!

Quote of the week

“Drive operational excellence, but be as disruptive as possible.”

Jon Bostock, CEO of Leaf Home

This week’s TOP CEO

Hans Skruvfors, CEO of Foodora

On this week’s episode of TOP CEO, Ben Kaplan interviews Hans Skruvfors on his experience orchestrating the merger of Foodora, Online Pizza, and Hungrig. Bringing three rival workforces with different cultures and traditions together. The danger of losing customers in the app switch. Facing the biggest challenge of their careers with the demand rollercoaster of COVID-19, while having to onboard 800 restaurants a week. The struggle to keep an entrepreneurial mindset when growing.

Hans approaches the issue of employees’ concerns during testing times, such as the merger or the pandemic. He recalls needing to go back to basics, building new shared values from scratch. The whole management team had to up their motivational abilities, be twice as open, honest, and communicative, and learn to delegate. The success of Foodora depended on making these calls.

Don’t miss out on his story! Catch this week’s episode and read our article on his five best tips!

This week’s TOP CMO

Shane Murphy-Reuter, CMO of Webflow

On this week’s episode of TOP CMO, Ben Kaplan interviews Shane Murphy-Reuter on accurately marketing Webflow as more than just an easy platform for absolutely anyone who wants to create a website. His efforts to target a more professional audience. The necessary steps to expand into new markets without watering down your mission. The importance of segmentation. How to assemble the right team for specific objectives.

Shane focuses on the importance of brand building and big swings in paid advertising. On the one hand, he argues that without proper brand awareness, the likelihood of conversions is lower, no matter how big or intense the ads get. On the other hand, he recognizes that small iterations may lead to initial success, but will run out of effectiveness quickly. It’s essential to take risks and go big.

Listen to his perspective on this week’s episode and read our article on finding balance in the funnel!

Psst!

Do you have any suggestions for a great guest for the TOP CEO or TOP CMO podcasts? That one come-up story the world just can’t miss out on? Let us know!

Nominate your favorite Thought Leaders by sending your recommendations to podcasts@topthoughtleader.com!

The TOP Thought Leader experience

This week, we’re teaming up with Xponential Fitness on a very exciting project, crafting a podcast episode to begin their Thought Leadership journey. If you would like to embark on yours, you’ve come to the right place! Here at TOP Thought Leader, we have everything you need to get started. 

We make it easy for brands, organizations, and individuals to become pioneers via podcasts, videos, articles, and social media posts. Contact us and take the first step to making yourself heard, one piece of content at a time.