Welcome to Leader’s Digest, the weekly newsletter by TOP Thought Leader. If you’re a first-timer, here’s our webpage to get to know us better. 

Read below for this week’s updates regarding the latest podcast episodes, recent website articles, and upcoming projects!

Quote of the week

“Consistency is the key to success. You’ve got to get up tomorrow and do it again. And then the next day, you're gonna get up and do it again. And again.”

Paul Suchman, CMO of Audacy

This week’s TOP CMO

Melissa Grady Dias, Global CMO of Cadillac

On this week’s episode of TOP CMO, Ben Kaplan interviews Melissa Grady Dias on reimagining a classic legacy brand. She covers the transition into the Electric Vehicle industry while staying true to the company’s values. Being bold is part of Cadillac’s brand identity, and Melissa explains how introducing new visual elements and reinforcing messaging on ambition and big dreams contributes to building said identity.

Melissa highlights Cadillac’s customer-centric approach. She emphasizes understanding customer stories, aspirations, and unique personas to allow the brand to form a more authentic connection with its audience’s needs and desires. Through regression modeling and indexing, data is used to find the most likely prospects, drive targeted marketing efforts, and shape the brand's overall narrative and identity.

Don’t miss out on her insights on Cadillac’s renaissance! Catch this week’s episode, out now!

Psst!

Do you have any suggestions for a great guest for the TOP CEO or TOP CMO podcasts? That one come-up story the world just can’t miss out on? Let us know!

Nominate your favorite Thought Leaders by sending your recommendations to podcasts@topthoughtleader.com!

Also this week:

It’s Halloween When We Say It Is

What was that? Halloween was two weeks ago? Oh, congrats to her! We’re celebrating it this week. In this week’s episode of Unboredify!, dive into the bone-chilling story of Stingy Jack, the legend Jack-O’-Lanterns are named after.

Hear from his very own mouth about his deal with the devil, his afterlife punishment, and how he inspired a tradition passed down from the Celts to the modern world. Did you know the lanterns were originally made out of turnips? Make sure to get all the juicy deets on the adventures of these turnips in this week’s episode! 

Become the next TOP Thought Leader

At TOP Thought Leader, we don’t just create our own podcasts, we are also devoted to building your podcast empire. Paired with content packages that set you up for success and lots of media presence. Multi-format and multi-purpose audiovisual content, articles, transcripts, carousels, and graphics crafted by a team of experts and specialists.

If you would like to embark on your thought leadership journey, you’ve come to the right place! We make it easy for brands, organizations, and individuals to become pioneers. Contact us and take the first step to making yourself heard, one piece of content at a time.

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