Welcome to Leader’s Digest, the weekly newsletter by TOP Thought Leader. If you’re a first-timer, here’s our webpage to get to know us better. 

Read below for this week’s updates regarding the latest podcast episodes, recent website articles, and upcoming projects!

Quote of the week

“Give the message the chance to resonate, even if you get tired of it. Don't feel obligated to tweak it every two weeks because that is the antithesis of success.”

Amy Baker, CMO of Security Journey

This week’s TOP CMO

Brad Audet, CMO of Mazda North America

On this week’s episode of TOP CMO, Ben Kaplan interviews Brad Audet on how the Chief Marketing Officer role has evolved. From being focused on branding and creative expression to a more business-oriented and holistic position. Mazda’s strategy as a challenger brand. Tesla’s impact on the industry. The importance of diverse experiences and innovation. The shift to digital.

Brad opens up about Mazda’s highly collaborative approach to marketing strategies. Not just within the department but across different facets of the business and with external partners. He particularly highlights Mazda's cooperation efforts with dealers. Collaboration involves understanding the value of diverse perspectives and expertise, contributing to a more comprehensive and effective marketing approach.

Don’t miss out on his story! Catch this week’s episode and our article on fostering joint efforts for well-oiled teamwork, out now!

Psst!

Do you have any suggestions for a great guest for the TOP CEO or TOP CMO podcasts? That one come-up story the world just can’t miss out on? Let us know!

Nominate your favorite Thought Leaders by sending your recommendations to podcasts@topthoughtleader.com!

A blast from the past

Back in May, Ben Kaplan interviewed Talkiatry CEO, Robert Krane, on the inception and evolution of the startup. He highlighted the pivotal moment during the early days of the COVID-19 pandemic. Facing challenges in training and transitioning to virtual care, adapting rapidly, and the strategic decisions made, such as prioritizing psychiatrists, creating a virtual culture, and hiring seasoned executives.

WATCH NOW: 'Beyond The Couch' | Talkiatry | TOP CEO | Episode 4

Robert emphasized the importance of fostering a three-sided marketplace between physicians, payors, and patients. He explored the impact of COVID-19 on mental health care, the acceleration of telemedicine, and the need for value-based care in the evolving landscape.

Learn about one of the positive outcomes of the pandemic in his episode of TOP CMO!

Our podcast recommendation of the week

Valley Heat

Hosted by Christian Duguay

Embark on a thoroughly entertaining fictional journey with Valley Heat, where Doug Duguay, a freelance insurance adjuster in the Rancho Equestrian District of Burbank, skillfully weaves humor and absurdity into his chronicles of neighborhood life. 

Drawing inspiration from the comedic styles of "Curb Your Enthusiasm" and "Trailer Park Boys," the show seamlessly blends deadpan humor with original music, creating a uniquely enjoyable experience. 

Doug's endearing escapades, and the ad-free, Patreon-supported format contribute to the podcast's charm.

There is also a Patreon Discord community where listeners can talk to the characters further enhancing engagement, making Valley Heat a delicacy if you’re seeking a perfect blend of dry humor and offbeat storytelling.

Meet the TOP Thought Leader team

Imagine a group of people whose only goal is to elevate you to the next level and get your voice out there. Doesn’t that sound incredible? What? Too good to be true? 

Well, no! That’s exactly what you will find at TOP Thought Leader. And here’s your chance to get to know the people who can help you become the next big thing.

Let’s start at the TOP. Tom Cain, our VP, oversees the entire division. With a sharp eye for detail and opportunities, Tom specializes in the creation and curation of the highest-quality content, compelling storytelling, and effective strategy.

Our two seasoned podcast editors, Mauro Suchodolski and Fede Ferreira, packed with over 10 years of experience, will take the sound to the next level. These producing and sound engineering pros will deliver the state-of-the-art podcast you deserve.

All the while, the video specialists, Warren Coetzer and Franco Fiuza, bring out their expertise in production, editing, and motion graphics. Every piece of audible content has its visual counterpart to maximize your opportunities across multiple channels.

Speaking of channels, your online presence will be guaranteed by our social media manager and graphic designer, Nicholas Yip. Through his talents, creativity, and hard work, he will craft the perfect assets you’ll need to promote your work.

Beyond sound and video, our copywriter, Pedro Krause, will provide you with transcripts and articles that will promote both your brand and the message you champion. These longer-format pieces can enhance your webpage or Linkedin, and your SEO.

This dream team is fully devoted to you and what you want to achieve.

If you would like to embark on your thought leadership journey, contact us and take the first step to make yourself heard. One piece of content at a time.