Creating your own podcast is a fun and creative way to get your message across to listeners worldwide. A large audience feeds on interesting ideas through entertaining, engaging content they can listen to wherever they are. However, podcasts are more than content for one specific platform: they are prolific sources of stackable content. Here are 5 ways you can repurpose your podcast episodes and expand your reach.

1. Video Podcasts

The easiest derived format of podcasts comes from recording it in video format while you record the audio. You can do this easily with softwares like Riverside. This already expands your audience to more platforms –such as YouTube, Twitch, and Meta– and a different breed of consumers: those who would rather watch than listen. It also allows you to play up your personality and charisma with those who can see your facial expressions and body language.

The decision to film and capture provides you with audiovisual content, often mandatory for many platforms. You can use the material for promotional pictures, gifs and memes, or visual aids for your audio.

2. Reels, Shorts, and TikToks

For your stackable content to be useful, it needs to be popular. And for it to be popular, it must be up to date with the latest trends. In our current environment, TikTok, Instagram Reels, and YouTube Shorts are where it’s at. 

These short-form, edited clips with highlights of the show are easy to watch and share, which gives them viral potential. That way, not only are you reaching more platforms and users, but also increasing the chances of your message achieving massive virality.

‍

Like this:

https://www.instagram.com/p/Cw-64T8PTaJ/?utm_source=ig_web_copy_link

3. Social media posts

Other than video highlights, the possibilities for social media posts are immense when the source is a podcast episode. Infographics summing up what one of the speakers exposed. Graphics that list tips given by the hosts. Quotes taken directly from the show. Polls based on discussions and opinions. Feedback and comments from viewers of the episode. All of these can come in various forms, whether it be short videos, feed posts, stories, or live recaps. It comes down to getting creative, being visually appealing, and milking it!

4. Blog articles

Short-form social media posts can be complemented with longer-form pieces. Articles and listicles are effective ways of summarizing the thoughts shared on your podcast. These help attract audiences who’d rather just read. 

By coming up with varied entries that merge the episode’s takes and external information to fill in any gaps, articles may provide a more thorough dive into your message and brand.

5. Emails and newsletters

Email marketing has remained a consistent tool for creators to stay on consumers’ minds and retarget their interest. Your podcast episodes give you just the material you need to create newsletters that further attract people who already know you. 

Quotes and highlights from the show might spark readers’ curiosity and lead them to check the new episode. Even if they don’t click on the links, keeping them updated with the latest news on your podcasts helps your brand stay fresh in their minds.

‍

‍Ever thought about creating your own thought leadership content? At TOP Thought Leader, we amplify new and established voices so they can become pioneers of their generation. Get in touch with us and embark on your journey!