When venturing into the world of content creation –for whatever purpose–, assembling a team is essential.

‍

Well, unless you’ve majored in marketing, graphic design, audiovisual engineering, communications, public relations…

‍

But even if you were an all-terrain genius, having different perspectives and responsibilities makes the job easier.

‍

The question is: who exactly do you need on your team?

‍

The answer might be longer than you think.

‍

Keep scrolling to learn about the six key roles that make the content machine work. 

‍

‍

1. Strategist

‍

At the heart of your content production team is the content strategist.

‍

This person is responsible for defining overarching content goals, conducting audience research, and devising a comprehensive content strategy.

‍

They identify content gaps, determine content themes and formats, and outline the editorial calendar.

‍

A content strategist ensures that all content aligns with the brand voice, objectives, and target audience preferences.

‍

‍

2. Copywriter

‍

Armed with a way with words, copywriters craft compelling and engaging content across various formats.

‍

Articles. Blog posts. Social media posts. Email newsletters. You name it.

‍

Content writers possess excellent research skills, a keen eye for detail, and the ability to adapt their writing style to suit different platforms and audiences.

‍

They collaborate closely with other team members to ensure content accuracy, relevance, and alignment with the overall strategy.

‍

‍

3. Audiovisual designer

‍

At the forefront of every great content strategy are great pieces of audiovisual content.

‍

And behind every great piece of audiovisual content is a meticulous designer.

‍

This figure knows how to create magic through sounds and images, the door into users’ minds and hearts.

‍

Masters of timing, composition, and appeal, having a good designer is like finding a gold mine.

‍

And just like that, raw material turns into compelling content.

‍

‍

4. SEO Specialist

‍

To get a business off the ground, visibility is key.

‍

And when it comes to digital brands, visibility and SEO are inseparable.

‍

So, counting with an SEO specialist among your ranks becomes invaluable.

‍

These experts optimize content for search engines. Keyword research. Meta tag optimization. On-page and off-page SEO strategy implementation. 

‍

They monitor search engine algorithms, analyze website traffic and performance metrics, and provide recommendations for improving organic search rankings and visibility. 

‍

SEO specialists play a pivotal role in driving organic traffic and maximizing the reach and impact of your content.

‍

‍

5. Social media manager

‍

With social media platforms serving as thee channel for content distribution, a social media manager is in charge of amplifying your content reach and engagement.

‍

Their job? Developing and executing social media strategies. Creating engaging social media posts. Managing social media accounts across various platforms. 

‍

Monitoring trends, tracking performance metrics, and engaging with followers are essential to fostering community engagement and driving traffic to your content.

‍

In today’s hyperconnectivity, social media experts are the key link in your relationship with your audience.

‍

So, value them.

‍

‍

6. Project Manager

‍

Behind the scenes, the project manager orchestrates the seamless execution of your content production efforts.

‍

Managing and reviewing every little thing is no easy feat. But they make it happen.

‍

They oversee project timelines, allocate resources, and coordinate workflows to ensure timely delivery of content assets.

‍

Under the right person, the process doesn’t waste a minute or a dollar.

‍

Project managers are in constant contact with team members, stakeholders, and external vendors to align priorities, mitigate risks, and overcome challenges.

‍

Their meticulous planning and organizational skills keep projects on track and drive overall team efficiency.

‍

Take your time, find the right fit

‍

Each team is its own universe. Their own rules, processes, organization, roles.

‍

Sometimes, the strategist is also the project manager. Other times, the social media manager is also a graphic designer. Or the copywriter is also the SEO specialist. Or it all comes down to two people.

‍

And there’s no rulebook saying these six roles are the only possible combination.

‍

Content including interviews requires outreach specialists. Academic or journalistic publications need a thorough editor.

‍

However, having these positions covered is a safe way of having all bases taken care of and being ready for the effort content production calls for.

‍

Build your team carefully and ensure you can trust it with any project.

‍

Before you know it, you’ll be a well-oiled machine.

‍

‍

Ever thought about creating your own thought leadership content? At TOP Thought Leader, we amplify new and established voices so they can become pioneers of their generation. Get in touch with us and embark on your journey!