Break the Internet

Break the Internet tells the behind-the-scenes stories of instant cultural trends, social media sensations, buzzworthy memes, viral videos, and global movements — and the people who create and amplify them. Each episode features a top influencer, creator, thought leader, or celebrity and reveals the story of how they did it.

Jul 11, 2024
28 min
Episode 10

BREAK THE INTERNET: Mark Schaefer: Mastering Personal Branding

Jul 4, 2024
50 min
Episode 9

BREAK THE INTERNET: CheeseParade, Scott Bigos - If the balloon touches the floor you go viral!

May 30, 2024
33 min
Episode 8

BREAK THE INTERNET: Llama With No Drama (Eylül Savaş) : Viral Travel with a Twist

May 23, 2024
54 min
Episode 7

BREAK THE INTERNET: Justin Flom: The Trick to Viral Videos

May 3, 2024
41 min
Episode 6

BREAK THE INTERNET: Sarah Laming: Viral by Design

Mar 25, 2024
43 min
Episode 4

BREAK THE INTERNET: Neil Patel: The Blueprint for Viral Success

Mar 22, 2024
54 min
Episode 3

Break The Internet: Kyana Sue Powers: The CEO of Iceland

Mar 18, 2024
43 min
Episode 1

Break The Internet: Kaiti Yoo: Crafting Virality, Fashion, and Humor

Mar 18, 2024
13 min
Episode 2

Break The Internet: Khalid El Khatib: A Christmas Itinerary That Broke the Internet

May 1, 2023
10min
Episode 12

Break the Internet: Launching a New Show on How Content + Culture Goes Viral

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Our team

All episodes
Jackson Carpenter
Vice President of Client Strategy at TOP Agency
Leading persuasion campaigns for organizations of all sizes | Branding, Publicity, Marketing | Multifamily RE Investor
Franco Fiuza
Video Editor
Franco Fiuza is a Video Editor at TOP Thought Leader with over 8 years of freelance experience. Prior to joining TOP Thought Leader, he worked as a Motion Graphic Designer at RAPP, focusing on projects for Mercedes-Benz. He has also held positions at Mindcircus Agency and Casa Kiev. Based in Argentina, Franco specializes in Adobe Premiere Pro and After Effects, making him proficient in both video editing and motion graphics.
Twyla Verhelst
Host - Freshbooks
With a diverse, strategy-focused skill set that spans accounting, entrepreneurship, and software innovation I've made it my mission to inspire others to challenge the way things have always been done with a focus on making an exponential impact on the evolution of the accounting profession and the business owners it serves. I'm a former founder of an advisory-led firm, which means I know first hand the transformative power of technology in delivering high-value client experiences. In fact, I applied this knowledge and expertise while creating Collaborative Accounting™ at FreshBooks, an innovative methodology that fuses technology, people and streamlined workflows. This evolved way of working empowers accountants to deepen their client relationships and unlock their own unique advisory expertise. Doing things differently. Some of my other projects include creating the Women in Accounting Mentorship platform as well as the Video per Day Experiment.