TOP CMO: Melissa Puls, Ivanti - 'Mastering Acquisitions & Rebranding'

In this episode Ben speaks to CMO Melissa Puls from Ivanti, the automation platform that makes every IT connection smarter and secure across devices, infrastructure and people to deliver personalized employee experiences.

Melissa brings decades of experience to Ivanti with a strong track record of fuelling growth through a customer-centric approach and integrating marketing strategies for acquired companies. She was most recently senior vice president and CMO at Avid. Prior to this role, Melissa also held CMO and marketing leadership positions with Optanix, Progress, Iron Mountain and Infor.

Ben & Melissa discuss what happens when you start as a CMO in a new company and during a significant acquisition. Brand overhauling is also on the discussion and both Ben and Melissa delve into how rebranding affects companies for better and worse.

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